Ever wish you could remove embarrassing reviews posted by an annoyed customer on TripAdvisor or Booking.com? Do you worry that potential customers will read the negative reviews about your business? Do you wonder why most of your satisfied customers do not provide a feedback on the internet? How can you overcome these situations and build a strong reputation that will stay for a long time to come? As a business owner, you want to do so because stronger reputation on the internet means more online business for your organization.
Here are five steps to building a strong online reputation.
- More, Better & Frequent Reviews
- Get Reviews on As Many Websites As Possible
- Reply to Your Guest Reviews
- Understand & Improve Service
- Make It A Habit - Repeat Step 1-4
Internet is becoming an important source of booking for hotels. Most hotels see a growing percentage of bookings
from their own website and from online travel agencies such as Booking.com, Cleartrip, MMT, Yatra, etc.
By 2017, many hotels will get between 60-80% of their bookings from online sources.
Sales team focuses on growing the new customer base. As a part of your sales effort, hotels need to ensure that they get a
fair share of all the internet bookings.
- Are you getting your share of the bookings from these sites?
- Do you think your competitors could be getting more online bookings than you do?
- How do you get more bookings?
- How to make your hotel visible to everyone looking for a hotel in your city?
- How to standout from the rest of the hotels?
Online bookings are becoming a major source of revenue for hotels across the world.
These are the bookings made over the internet through a hotels own site or through review
sites such as TripAdvisor and Online Travel Agencies (OTAs) such as Booking.com, Expedia,
MakeMyTrip, ClearTrip, etc. Online reviews are your customer feedbacks on the internet about your hotel.
More positive reviews tend to imply strong online reputation while fewer reviews or higher
number of negative reviews imply a weak reputation on the internet.
Answer a few simple questions and find out if you review monitoring & management system is for you.
Does your hotel need to manage / monitor online reviews actively?
Do you need a tool to help you save time in understanding customer feedback?
If you answered yes to more than a few of the following questions, you might need one.
What is review management? Should I care about managing online reviews of my property? Is there a easy way to manage reviews? Check out 4 simple activities that define review management and learn about simple ways to track your online reputation that could lead to increased revenue.
Review management refers to managing your customer's feedback about your business and improving your online reputation. Review management involves the following four distinct activities..
Online review of hotels could swing your room rates by over 10%. -
A recent study at Cornell University found that if a hotel increases its review scores by 1 point on a 5-point scale (e.g., from 3.3 to 4.3), the hotel can increase its price by 11.2 percent and still maintain the same occupancy or market share.
See how your online reviews on tripadvisor, booking.com, etc. could help your business with the muscle power to increase your revenue PAR.
One of the key responsiblities of Hotel Management staff is to ensure constant monitoring of their hotels reviews on key online portals.
This not only enables them to see what their customers feel about the hotel's service but also give them a chance to respond to any
major guest concerns. Find out how doing so helps hotels maintain top ranking on major reviews sites.